Before you start your WordPress blog there are a few things you should do. MLM Blog Training will walk you through some of the things you should consider and some research you should do first before you start blogging. Our goal is to get you off on the right foot and to increase your chances of having a successful blog sooner than later.
Most people jump right into blogging without having thought it through. I’ll admit it can be a little hard to think everything through when it is all new to you. So hopefully you will find the guidance you need throughout this blog.
MLM Blog Training breaks down the process of how you create your blog into 4 phases. I think if you approach creating your online business this way it will not be so overwhelming. Plus, if you approach this in phases it will be easier to stay focused on the next step. Now don’t misunderstand me…I’m not wanting you to drag this out or put it on hold. I just have seen that people I have worked with move forward faster when you follow a process.
Before You Start Your WordPress Blog
Know You Why – If you are starting your blog to bring your MLM online that is a very smart decision. But, a common mistake many people make is they make the blog their company or the products. The blog should be about you and how you can help your reader solve a problem, easy their pain, provide them information, etc.
Determine Your USP – Your unique selling proposition is what will make your different. It is also what will assist you in connecting with your reader.
Research Target Market – Now that you know your why and you’ve determined your USP you want to research your market. Let me warn you…a market is way too large an audience. More is not better when you are trying to build a business online.
Find Your Niche – What is even better is to find a micro niche. I know this might not feel quite right. Our first instinct is to go big, right. I bet you are thinking that the more people/bigger your market the better. Wrong! You want a tight group of people that are looking for someone to help them on a specific topic.
Keyword Research – This for many is a whole new learning experience. You are going to doing research for keywords or keyword phrases that your reader or soon to be reader will be typing into their browser. Get this right and your blog has a chance at being found faster on the internet by your reader. For some niches finding keywords that are relevant, have good traffic, low competition and good commercial value are easier to find than others. There can be a learning curve to this part of the process. Read: Keyword Research Tools
3 To 5 Categories – You want to find 3 to 5 keyword phrases that you can start to build your blog around. You might modify this as you go forward but if you can start with 3 to 5 solid categories it will get you off to a faster start. It helps if the category phrases are keyword rich but because I don’t want you to get stalled in research at least make sure the phrases identify several concepts on your blog.
You might want to also read: Create Your Blog One Step At A Time
The graphic below will give you the big picture of the components needed as you move through the different phases of creating your online business. While some of this may not be clear at this point, that’s ok. Focus now on the things you need to do before you start your WordPress Blog.
Before You Start Your WordPress Blog
This first phase is truly the foundation of your online business. Each one of these steps are important in the process. I went through this process before I launched this blog.
I sat down and really thought about why I wanted to launch this blog. I looked at my skills and talents and what I loved to do and what I thought were my real strengths (understanding my weaknesses also). I did my research on the market place and quickly realized that trying to build a blog teaching everyone how to blog was too big and unfocused. I saw how people were struggling in moving their MLM online or if they had moved it online they were not following the Attraction Marketing model. I then continued by research for keyword phrases and came up with several categories I could build MLM Blog Training around. Here I am…teaching beginning bloggers how to move their MLM online in a way that will attract leads to them and at the same time I am building my brand.
So…if you are ready to move your MLM online then before you start your WordPress Blog, follow the steps laid out in Phase 1 and before you know it you will be moving to Phase 2.