Compelling Offer Ideas To Build Your Email List

Compelling Offer Ideas To Build Your Email ListCompelling Offer Ideas To Build Your Email List is an important part of planning your online business.   You don’t have an online business if you don’t have customers.   And, to have customers you have to build your email list.

Your blog sets the stage for building trust and a relationship with your reader.  You have to be giving them valuable content for them to continue visiting your blog.  And, to get them to give you their name and email address you must pass the relationship, trust and valuable content provided criteria.

You should begin working on building your email list early in your online business…don’t wait.   If you have planned your blog in advance, you will have a good idea of who your audience is and what are their needs, frustrations, wants and problems.  Knowing this will give you great ideas about the content of what should be in your compelling offer.

Gone are the days that readers thought it might be interesting to see what you were offering, they just liked your sign up form or the whole concept was new of getting something if they gave up their contact information.   Almost every blog or website has an offer today.  Your offer really needs to speak to providing a solution, helping the reader fulfill their goals or easing  their pain in some way if you want them to give you their name and email address.

Compelling Offer Ideas To Build Your Email List

Below is a list of some ideas on how you will deliver your compelling offer…this is not a list of the ideas on the offer itself.  The content you give the reader is the compelling offer!   But, your audience may be receptive to one way of receiving the information that may not work for another audience.    A senior citizen might be more likely to opt-in if how you delivered the information was something they were comfortable in working with while someone that was tech savvy would be receptive to other ways.   Think about how you deliver the information based on who your audience is:

  • Email Tips
  • Newsletter
  • Webinar
  • Webinar Replay
  • Report
  • eBook
  • Teleseminar
  • Teleseminar Replay
  • Audio
  • Blog Feed
  • Survey/Poll
  • Product Launch
  • Video
  • Worksheet
  • Checklist
  • Membership
  • Consultation
  • Contest
  • Chapters from a Book
  • CD
  • Coupon
  • Bonus

There are benefits to being able to deliver the offer to your reader in more than one way.    Remember, we all learn and absorb information in different ways.  Bottomline…it is the content of the offer.

The WIIFM Rule is a great way to know if your offer is compelling.  “What’s In It For Me”?   …That is the secret to creating a compelling offer.  It is that simple…find a need, frustration, problem, etc. that is specific and solve the problem by giving them something that is free.  All they have to do is give you their First Name and Email Address to get your free offer and now they are on your list.

It takes time to build your email list.  Remember, this list is a business asset so you want to pay it a lot of attention from the very beginning.  But, a larger list is not always a better list.  You want interested reader who are eager for what you have to share with them.  And, once you get them on your list you want to stay in touch with them on a regular bases with value information and promotions offered occasionally.

Compelling Offer Ideas To Build Your Email List?

What have I missed?   What else do you think we can add to the list above?  Have you used other ways to deliver the information that has been effective for your business?   Feel free to share what has worked for you.

Marsha Godwin


Marsha Godwin
Email: Marsha






  1. Marsha,
    Your list was so helpful to me as I was definitely not thinking outside the box where you were. You offered a whole array of platforms to build your e-mail list. In fact, I am going to use the video offer in my blog. I am also considering some of the others to set my blog and myself apart I hope. What a great post.
    Thank you for your great advice and the kindness you show all of us by sharing your expertise.

  2. Asking questions are genuinely nice thing if you are not understanding anything
    entirely, however this post provides pleasant understanding even.

  3. Your information has helped me tremendously, I cannot thank you enough Marsha!!!
    Your ebook is so clear, organized, and to the point – it has helped me to go through the process seamlessly.

    Thank you, Thank you, Thank you, for these wonderful, helpful articles!

    • HI Maryann…

      I’m thrilled to read that the ‘Online with WordPress’ ebook was beneficial to you! And, that you are also finding the articles/posts helpful.

      Please tell others to visit my blog if they are looking for help in getting started online. And, tell others about my 6 weeks Live Webinar Course that is starting March 23rd.

      Thanks Maryann…come back often! ~ Marsha

    • Kate….I am so glad to read that the webinar I did on Creating Your Compelling Offer was helpful to you! I so appreciate that you took the time to stop by to leave a comment. I’ll be sharing other information from my blog so if you want to be on my mailing list just opt in for my ebook. I look forward to watching your blog develop! Thanks again! ~ Marsha

  4. Marsha,

    I enjoyed the webinar on the Compelling Offer Creation. I was one who was resisting this, but now I feel like this is something I can definitely do. Your teaching style is to the point, easy to understand and thorough. I loved the examples you showed and the resources given. Thanks!

    • Melodye…

      I’m glad the webinar was helpful and that it encouraged you to move forward. I know you can do it if you want it bad enough. I love to teach so and love it when it is appreciated. Thanks!

  5. I was always told; it’s all about the list. Your article has some great ideas how to build an email list (which I will use), any good software you recommend to manage them? How offer do you recommend staying in contact with your leads?

  6. Excellent article Marsha! There are so many different age groups, learning styles online that anyone speaking to a particular audience better have many ways to get their message out. I hadn’t really thought of it this way, to this extent. I love the list you have in this article and see some that I would have never thought of. Thanks!

  7. It was interesting the way you stated that a bigger email list isn’t necessarily a better list. This article made me really think about who I am targeting and what things they potentially want information on. Thanks again Marsha for all of your great information!


  8. Hi Marsha,

    Great article 🙂 you didnt mention facebook list building – which is where a person or business offers information / service / product in exchange for email address or to be added with permission to exchange messages on facebook.

    You are absolutley right about times gone by where people will open email to see if its of interest, most people are web savvy and know that a percentage of email will be spam or unsolicited.

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