Compelling Offer Ideas To Build Your Email List is an important part of planning your online business. You don’t have an online business if you don’t have customers. And, to have customers you have to build your email list.
Your blog sets the stage for building trust and a relationship with your reader. You have to be giving them valuable content for them to continue visiting your blog. And, to get them to give you their name and email address you must pass the relationship, trust and valuable content provided criteria.
You should begin working on building your email list early in your online business…don’t wait. If you have planned your blog in advance, you will have a good idea of who your audience is and what are their needs, frustrations, wants and problems. Knowing this will give you great ideas about the content of what should be in your compelling offer.
Gone are the days that readers thought it might be interesting to see what you were offering, they just liked your sign up form or the whole concept was new of getting something if they gave up their contact information. Almost every blog or website has an offer today. Your offer really needs to speak to providing a solution, helping the reader fulfill their goals or easing their pain in some way if you want them to give you their name and email address.
Compelling Offer Ideas To Build Your Email List
Below is a list of some ideas on how you will deliver your compelling offer…this is not a list of the ideas on the offer itself. The content you give the reader is the compelling offer! But, your audience may be receptive to one way of receiving the information that may not work for another audience. A senior citizen might be more likely to opt-in if how you delivered the information was something they were comfortable in working with while someone that was tech savvy would be receptive to other ways. Think about how you deliver the information based on who your audience is:
- Email Tips
- Webinar Replay
- Teleseminar Replay
- Blog Feed
- Product Launch
- Chapters from a Book
There are benefits to being able to deliver the offer to your reader in more than one way. Remember, we all learn and absorb information in different ways. Bottomline…it is the content of the offer.
The WIIFM Rule is a great way to know if your offer is compelling. “What’s In It For Me”? …That is the secret to creating a compelling offer. It is that simple…find a need, frustration, problem, etc. that is specific and solve the problem by giving them something that is free. All they have to do is give you their First Name and Email Address to get your free offer and now they are on your list.
It takes time to build your email list. Remember, this list is a business asset so you want to pay it a lot of attention from the very beginning. But, a larger list is not always a better list. You want interested reader who are eager for what you have to share with them. And, once you get them on your list you want to stay in touch with them on a regular bases with value information and promotions offered occasionally.
Compelling Offer Ideas To Build Your Email List?
What have I missed? What else do you think we can add to the list above? Have you used other ways to deliver the information that has been effective for your business? Feel free to share what has worked for you.