How To Promote Your Blog Post is sometimes overlooked when the blogger is so focused on promoting their blog. You spend so much time determining what you are going to blog about, doing research, writing the blog post, adding just the right image and making sure the post is optimized for HEO (Human Emotion Optimization) and SEO (Search Engine Optimization). But, then you don’t promote the blog post…why not?
No excuses anymore! I’m going to outline for you 13 ways you can promote your blog posts which will in reality will promote your blog and your business!
How To Promote Your Blog Post 13 Ways
There are numerous ways that you can promote your blog post but I’m going to share with you 13 things you can do immediately:
It is really common to add your blog’s URL to your signature line in an email. I do it all the time. I add www.MLMBlogTraining.com in my email signature line. Instead, I’m suggesting you add a link to one of your blog posts.
Internal linking to another blog post that is similar may not bring you new traffic but it is good for SEO (Search Engine Optimization), increased post views and it increases the amount of time your visitor stays on your blog. I use a free plugin that assists me in linking to another blog post: RB Internal Links
The advantage of a guest post is that it gets you and your blog’s name noticed by other readers. Plus, you will be able to link back to your own blog. Always look for other bloggers who are open to you contributing content to their blog.
You can use social networking to promote your blog posts. Some of the popular sites would be Facebook, Twitter, LinkedIn. Google + and Pinterest. Keep in mind your niche and what social site they would frequent. Don’t spam your followers but do promote your posts as a way to stay in front of them and to pull them back to your blog.
Email marketing is a great way to stay in touch with people and to bring them back to your blog. You can add a link to your blog post in your email in your email series. Or you can send a email broadcast with a link to a blog post. I’d suggest you only tease then with a few sentences from the blog post and then give them the link to the post. This will increase your traffic on your blog.
Comment On Other Blogs
Visit other blogs that your niche might visit and make comment on their blog posts. Read their post and then make a comment that reflects the fact your read the post. Most blogs allow you to leave a link back to your blog or blog post.
Comment In Forums
Visit forums that your niche would frequent. Be helpful. Answer questions asked by other visitors in the forum. Make sure you check out the rules of the forum but most will let you provide a link to your blog or blog post.
This is a longer term strategy but it will pay off in the long run. Provide valuable content in each blog post and learn how to optimize each post for SEO (Search Engine Optimization). This will improve your page ranking on the search engines therefore exposing your blog posts to more readers.
Post On A Regular Bases
Add quality content on a weekly basis (or at least on a regular bases) Your readers want new content and they are willing to return, bookmark your site, subscribe to your email newsletter, RSS feed, social network pages.
Reply To Every Comment Made On Your Blog
Create a video about your blog post and then add the video to a site like YouTube. Make sure you add relevant keywords, a title and a link to your blog post.
Create a Newsletter and then add a way for your reader to subscribe either in your sidebar or at the end of each post (or both). In your Newsletter, provide the link to one or several of your blog posts.
Advertise Your Post
Use content rich blog posts as mini ad campaign with a small budget using a Facebook or YouTube PPC. This will drive traffic to your blog posts and your blog.
Strategy For How To Promote Your Blog Post
You do need a strategy so give this some thought. How you promote your blog is a component of your branding and it is dependent on your niche. If your niche is comprised of people that would not use Twitter then you don’t want or need to promote your blog posts there. Knowing your niche will guide where and how you promote your blog posts.
How To Promote Your Blog Post
Now you have 13 ideas on How To Promote Your Blog Post….get out there and do it!