Replicated websites do not brand you, therefore, they should play a limited and specific role in your MLM Business. I know your MLM Company probably really encourages you to sign up and use the company’s website. And, I do think there is a place for a replicated site within your business but it should not be the first thing you share with a prospect. It should not be your only presence on the internet. Nor should it be the web presence you try to use for lead generation.
You need to set yourself apart!!! You need to brand YOU and replicated websites do not brand you. Think about it, if you were looking for a nutritional product (or some other product or service) and someone sent you to the same website that several others have sent you to why would you want to do business with them? What sets you apart? The replicated website is branding the company and the product…. it is not branding YOU.
MLM Blog Training thinks you need to have your own website/blog and lead with it. Your own blog will brand YOU and if you do it correctly it will show you as the person the reader can turn to for assistance with their needs and as a provider of answers, information and solutions.
Replicated Websites Do Not Brand You
There are a number of reasons why replicated websites have a limited or specific application within your MLM Business. All of the reasons listed below are tied directly or indirectly to the failure of the replicated website to brand YOU.
First and foremost you have no control over the site the provide! Your company owns this site. What happens if you change MLM companies or if the company goes under? If you only have the replicated site you have lost your identity with your customer. Your replicated website can not establish your brand.
The content on the replicated site is duplicated. Your site is identical to everyone else’s site. The search engines do not like this and they will not idex these sites. Therefore, your replicated site will not assist you in building traffic. And, if your content is the same as everyone else it has done nothing to build your brand.
The replicated websites are only interested in branding the company and the products of the company. It will not brand YOU and it is very important that you are branding YOU online. Your prospect wants to know what makes you differ from the hundreds of other distributors within your company with the same website.
Because you have no control (as noted above), you can not make changes to the site, you can not optimize your replicated website with keywords, links, etc. to assist you in search engine optimization. Again, because you have no control you have no brand.
Because you can not optimize the website, your opportunity for lead generation is greatly diminished. One of your website/blog main purposes is to assist you in lead generation. How do you attract leads to you when you are the same as everyone else.
You have no opportunity to determine what information is shared with your prospect. The company decides what they put on the website. Therefore, the company controls another aspect of what your prospect see and doesn’t see and you are just one of many distributors offering the same company information.
The replicated site in many cases does not collect prospect names on a list or if they do they may own the list. At the very least, because you did not have an opportunity to capture those names and email addresses in your autoresponder you are not building your list. The money is in the list and you want to own the list.
If you presently have a MLM Business, how do you use your company’s replicated website? How do you use your company’s replicated website in marketing your MLM Business? Can you think of other reasons why a replicated website should be used in a limited or specific way?
Yes, your replicated site is a good place to send someone after you have built a relationship with them. Once you have branded YOU in their mind as a person of authority on a topic or someone that can assist them with their needs. Once you have built that relationship then it could be the right time to introduce your prospects to your MLM Company and the replicated site. Just remember…replicated websites do not brand you.
Replicated Websites Do Not Brand You So Start Your Own Blog
So, since Replicated Websites Do Not Brand You I recommend starting your own blog! MLMBlogTraining.com can help guide your through creating your online presence with a blog. And, if you are looking for additional guidance, then I’d suggest you consider my Course called www.BloggingSimplifiedLive.com.