Writing a blog post on a consistent bases is the life blood of your blog. To develop a loyal following of readers you want to be providing information, ideas, solutions and resources on a regular bases.
Your focus when you first start a blog should be writing a blog post, writing a blog post, writing a blog post….. Get the idea! When you first start your are learning how to use WordPress, learning how to do research on your topic and keyword research, learning how to talk to your niche, learning how to add images, set up categories, etc. etc. etc.
Also, when you first start your main focus should be on writing in a way that connects with your reader/niche (HEO) but as you become more experienced you want to add in some simple steps that will make the search engines find your blog post (SEO).
Writing A Blog Post For HEO
First and foremost, almost always I’m writing a blog post with Human Emotion Optimization (HEO) in mind. Meaning I write for my reader. Initially, I don’t take into account Search Engine Optimization (SEO) as I am writing a blog post but instead I write as if I’m talking to or explaining something to a friend. I write a blog post because either I think it is a topic that my reader needs to know about or I’ve seen a question asked on Facebook or in a forum and I want to address the question. In this case I’m writing this blog post because someone asked the question:
“What is your process for writing an effective blog post?”
Step #1: I determine a topic that I want to write about. Again, this is information I think I need to share with my reader.
Step #2: I determine a title before I start writing a blog post. Once I come up with a title I usually do some research to see if there is a more keyword rich way for me to write the title. I use a couple of products when I’m doing my research: Google Keyword Tool and/or Market Samurai (one of my favorite resources).
As an example, I wanted to write a blog post giving my readers a checklist for email marketing. So I came up with the title ‘Email Marketing Checklist’ and then I did some research. I quickly learned by using Market Samurai that only 1 person was using that phrase to search and there was no commercial value. But, I found another phrase ‘Email Best Practices’ that I thought would still represent my message and it had 204 people searching for that phrase and it had a good commercial value. So now I have a revised title and I’m ready to move forward in writing a blog post.
UNDERSTAND ….if I can’t find a keyword rich phrase but I know it is something I need to write a post about then I’m still going to write the post! I am writing a blog post for my reader. My intent is to inform, educate or share content with my reader whether I have a good keyword phrase or not.
Step #3: Write the blog post. I do any additional research as needed regarding my topic. I write as if I am just talking to a friend. It is important that I know my niche market and that I talk to their needs.
Step #4: I make sure when I am writing a blog post that somewhere in my post that I have a call to action. I want the reader to do something: click a link, leave a comment, read another blog post, buy a product, etc.
Step #5: I add a signature line. I think it is important to end each blog post by branding the post to you and leaving a way for your reader to connect with you either via email or Facebook.
Step #6: Add a picture. I add a picture that I think will help explain my post and assist in telling the story. I add the title of my post to the Alternate Text for the picture.
Step #7: I re-read the post to make sure it reads well for my reader and there are no spelling or grammar errors.
Step #8: After writing a blog post and completing Steps #1 – 7, I assign it to a category.
Writing A Blog Post For SEO
If you are new to writing a blog post for your blog, what I have listed above is a great starting point. Just focus on HEO content (posts, video, audio, etc) and getting HEO content on your blog!
Next Steps: These Simple SEO Tips will go a long way in your page rankings with the search engines.
- Your Keyword Phrase Should Be In The Blog Post Title
- Keyword Phrase Should Match The Permalink
- Keyword Phrase In URL – Permalink – /%postname%/
- Set Up Just One Time
- Go To Back Office > Go To Settings > Go To Permalinks And Change
- One Keyword Phrase Per Post – Focus On One Primary Keyword
- Have 2 to 3 Headlines In Each Blog Post
- Keyword Phrase In Your H1, H2 And H3
- Writing A Blog Post With 300 To 700 Words Is Best
- At Least One Image With Keyword Phrase In Alternate Text
- Position Keyword Phrase In The First And Last 50 – 100 Words
- Keyword Phrase – Bold, Underline, Italicize – Once Each
- Complete The ‘All In One SEO’ On Each Post And Page
- Don’t Keyword Stuff Your Post – 2 To 4% Keyword Density
- Outbound Link – Link Keyword Phrase To Relevant Resource Or Post
- Internal Link – Link Keyword Phrase To Relevant Page or Post On Your Blog
- Inbound Link – Link From Other Source To Your Post (like Facebook)
These are the HEO and SEO steps you can take in writing a blog post. All of these steps are free. I do recommend using 2 free plugins: All In One SEO Pack and RB Internal Links.
My process is slightly different when writing a blog post. I do everything I noted above as it relates to HEO when I am writing a blog post. I write for my reader and provide information, solution a problem, make a recommendation, etc.
I’ve written enough blog posts and I think I have a pretty good handle on some simple SEO tips (even though the search engines do make changes), but, I still use a Premium plugin that provides a checklist to make sure I remember all the tips I can take advantage of to SEO a post. I always try to provide my reader with a free option when I am recommending a Premium product and I feel like I have done that above if you follow the steps I’ve outlined. But, when I’m Writing A Blog Post I use Easy WP SEO in conjuction with All In One SEO plugin as part of my process. This plugin is like having my own SEO Checklist that analyzes and then helps me optimize each blog post. This plugin scores my posts utilizing over 23 proven on page SEO Factors. Please understand…when I’m writing a blog post if I don’t get a positive score on an item then I evaluate whether is will effect my HEO before I make a change. HEO always comes first whenever I’m writing a blog post.
Next Steps After Writing A Blog Post
This is my process in writing a blog post. And, if you are new to writing a blog post for your blog then I would encourage you to focus your efforts on just getting out lots of good content to your reader before you move to the next steps. But, when you are ready there are things you can do to re-purpose your content and position it in numerous other venues.
PS… My Recommendations when writing a blog post are:
Plugins: All In One SEO Pack – RB Internal Link – Easy WP SEO
Keyword Research Tools: Google Keyword Tool – Market Samurai
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